The Public Run Club is a running club based out of Austin, TX that empowers runners around the world.
The Public Run Club had just launched their business and needed a website. They had content they wanted to share but no photos, branding or website vision. I initially jumped in to do a photo shoot with a group of their runners, and build their website, and ended up taking on their social media campaigns as well as all merchandise design.
Created a website that felt unique and brand specific while remaining simple enough that the client could manage it own their own
Designed a logo that communicated brand identity
Compiled photos and content for the first 3 months of their social media campaigns
Designed the first round of merchandise
The goal for the website was to effectively and beautifully answer these three questions about The Public Run Club for it’s viewers:
Is it for me?
Does it actually work?
What is it exactly?
While feeling unique and personalized, the site needed to be easily maintained by the club owner. So I choose to use Squarespace to manage all the content and add custom CSS when needed to help bring it to life in unique ways.
Landing Page Planning Stage:
Before jumping in to building the actual website, I created a wireframe plan so that I could talk through ideas with the client. Below I’ve included the wireframe for the landing page and a screen shot of the actual result.
High fidelity mock-up of Landing Page:
The goal of the photos was to feel vibrant and natural while capturing the sense of strength and energy.
I took photos for The Public Run Club in multiple locations. Some of the most fun to note include:
Tanzania, Portugal, and Marfa, TX.
After creating the logo and website I advised the client on their first found of merchandise.